A business must create an impeccable marketing strategy to drive website traffic and convert prospective leads to sales. This is mainly done by following several SEO practices, running ads, and using sales funnel software, especially for lead generation.
Sales funnel software is used for lead generation, utilizing several marketing assets like email marketing, optimizing landing pages, and social media campaigns. If implemented correctly, it can improve the buyer’s experience by streamlining the process and setting up a clear path for a call to action.
Although most sales funnel software works well, several kinds of software in the market have made it to the top. Let’s read about the top sales funnel software, making it easier to make an informed decision.
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1. Zendesk Sell
It’s a simple customer relationship management software offering full-funnel tracking. The software provides an effective lead tracking system consisting of several lead generation tools like landing page builder, web forms, and more. It also provides a contact management feature, allowing instant access to customer information.
Besides connecting the business to customers, Zendesk Sell has a real-time reporting feature, providing insights and metrics that reflect the health of your business. Other features include goal management, sales force automation, data exchange, and campaign management.
It offers a free trial and starts from $19 per month.
This sales funnel software is packed with features to make a campaign successful. It can manage your email campaigns, sell products, and even set up an affiliate program hassle-free.
System.io has a sales funnel builder where you can strategize accordingly to increase the conversion rate.
The software offers different plans mentioned below:
- It’s free for 2,000 contacts and provides three sales funnels, one custom domain, an email campaign, and a membership site.
- The starter plan is $32.40 per month, can handle up to 5,000 contacts, and reaches the target audience through ten sales funnels, five custom domains, five membership sites, and ten email campaigns.
- For $116.40 a month, Systemi.io provides you with 15,000 contacts, unlimited sales funnels, custom domains, email campaigns, and much more.
It also offers several other plans while keeping the price affordable.
Kartra is a vast platform with features like a lead database, web forms, chat support, email marketing, video hosting, checkout forms, and a landing page builder to support your sales funnel.
It has a sophisticated dashboard and comprehensively takes you through each step, making it intuitive and straightforward.
While many sales funnel software offers the same page builders, email marketing, and checkout forms, Kantra offers a video optimization platform to tweak videos and add call-to-action buttons and opt-in forms for better lead generation. In addition, video analytics further provides valuable insights to improve the results.
Its starter plan is $79 per month, providing support for 2,500 leads, a 50GB bandwidth limit, two membership sites, a custom domain, helpdesk support, and a limit of sending 15,000 emails per month.
Its silver plan starts at $149, whereas the gold plan is $229 monthly with varying numbers of leads, custom domains, bandwidth, and more.
The platinum plan provides unlimited features and support for 50,000 leads.
While the platform makes it easy to set up funnels, it lacks integrations and provides limited support when used with other tools. However, you can review the software by signing up for its $1 14-day trial.
The software is designed for small businesses and users with basic knowledge who want to improvise their sales funnel and online marketing game. ClickFunnels provides an easy-to-use landing page editor and educates the user by giving several sales funnel examples for better planning and execution.
While working with the page builder feature, you can get instant assistance from a support agent. Additionally, this software has two price plans. The starter plan allows you 20 funnels, 3 custom domains, opt-in funnels, 20,000 visitors, order pages, A/B split testing, and much more for $97 per month.
The Etison suite is priced at $297 a month and provides unlimited support without the limits mentioned in the starter plan. In addition, this plan offers built-in email marketing, affiliate management, and lead-scoring services.
Although it started as a CRM software, HubSpot offers powerful features allowing users to build their sales funnels.
The software has a drag-and-drop builder to create email marketing campaigns, a sophisticated landing page builder, a form builder, market automation controls, and a detailed reporting system to let you monitor progress.
Its sales CRM is an effective and free-to-use tool that provides in-depth details of relevant actions required for each contact and a detailed sales funnel review. In addition, it has different plans with varying prices depending on the number of contacts you want to handle and the included features.
For example, the HubSpot CRM suite is free of cost and has limited features, whereas maxing out the number of contacts and features can increase the price to $5,000 monthly.
The user interface is simple and easy to navigate, and the customer support is satisfying. However, as HubSpot has features spread into different price plans, choosing the right one is crucial for your business.
It’s a popular marketing platform that creates customized landing pages, pop-up quizzes, email marketing, social media contests, and more. While you can always use the built-in email marketing support, it can also be integrated with other marketing software like MailChimp.
Wishpond‘s first price plan starts at $75 a month, where you will get access to unlimited landing pages, user accounts, email drip campaigns, marketing automation, and a maximum of 1,000 leads.
The everything you need plan comes at $149, providing everything mentioned in the starter plan, including A/B testing, API access, custom CSS, and a limit of 2,500 leads. Lastly, the rapid growth plan starts at $299 and has 10,000 leads.
The prices of each sales funnel software vary, depending on the provided features. Additionally, each software has its pros and cons and variable performance.
Besides reviewing this available software and comparing the core features, please remember to read the ratings and reviews left by others to help you make the best choice.